Research

TARGET AUDIENCE

A target audience are people a company is aiming to sell it's product for. It can be the diversity of a lot of people with a demographic or just people that have the same interests as the product which the company is trying to sell them. A target audience can have many different factors of a person a company has an eye on - Age, race, gender, single or married. The product's purpose is to benefit 1 of each of those different persons.  

What's a USP?

A USP which stands for `Unique Selling Proposition'. It means a company's product/brand must be stood out from other companies to make it more beneficial for the company to sell it's product to make higher standards. It's aim is to get more customers and provide that the customer has a better and more quality product brought from the company that no other company has. The main way a company can do this to make customers see is through Advertising, it can be visually or through radio. 

What makes a Good and Bad Advert?

A good Advert consists of: How long it is (because time matters), That the advert gets directly to the point quickly of what they're selling with a decent buildup before time without wasting too much time. The Music in the advert needs to have standards with the audience and the actual product. (An intro needs to be introduced with a catchy touch and completely attractive tone) If there's a voice-over: It needs to being too complex.  

Also, a bad advert makes for multiple things. The people in it can be bad actors and the commercial over that can have very bad editing and graphics over words on screen for different effects. Good actors are very important for approaching a commercial professionally. 

A bad advert would have neither of these or even some that don't add up to the actual advert. All good things in an advert can be towards a commercial or Radio; accept the visual part if it's radio. But needs to be visual if it's a company trying to get the audience to see what they're selling. A bad advert wouldn't he enthusiastic and friendly with simple words without music, voice over that over lines its other well, if it needs Voice actors or real actors on screen depending if it's radio or commercial, (for this commercial)- they need to be experienced and dressed right for the commercial theme/product's theme. A bad advert would've missed those. A lot of commercials have hidden details in them for fun that match the product as well. 

What can't you do in Advertising

A infomercial on TV must be completely friendly for the whole target audience: Kids, Teens and Adults. Networks on TV have different PG allowed Adverts where they're allowed and not. Categories on TV where different PG rated Shows and Movies are, have different PG rated adverts that fits the target audience. There should be no gore, swearing or nudity in Adverts. Scenes/Words that are distressing are not allowed, in categories for higher aged PG adverts, even scenes that are related to TV spoilers etc which could include those are specially cut out. 

Techniques uses in TV and Radio Broadcasts 

In Radio Broadcasting Music and Sound are the key for what making Radio Broadcasts what they are because they're visual. In Commercial's they are just visual but also with sound. In Commercial's they use a story alike feature to advertise their product in some commercials, they use it as a USP in some sort, but if it was in Radio Adverts they wouldn't do that because it would need to be visual. In Visual Advertisements It's more entertaining for the Audience or a selected Target Audience because of what's playing on the screen, in some way Advertisements can use entertainment to get the audiences attention because a lot of people think Commercials are annoying/irrelevant between TV shows/Films.    

Basic Broadcasting Techniques 

SYMBOLIC 

Characters: There's 4 characters in total: 3 Kids, 2 are boys and 1 is a girl. They've come to visit their dad in hospital as it's revealed by 1 of the kids. The dad is the main character.

(Chosen) Setting: The scene is set in hospital. The actor who's the dad is injured and has a broken leg. He's in a hospital bed with a cast and in a room by himself eating Walkers Mixups before the other actors come in. The girl giving flowers.

Objects: The dad is eating New Walkers MixUps which is the main focus of the advert and sets the scene in place in the hospital. 

Body Language: At the first scene where the kids come in to see their dad their reactions are happy - like they haven't seen their dad in a while. The dad down to earth whilst eating the crisps. The advert turns into a more seriousness when the kids reactions turn still while looking at the crisps. 

Technical 

Juxtaposition: The dad is a famous football player named Gary Lineker; who has a record of being one of the kindest players in the field during his Football career, which as seen here in this commercial by his personality. 

Headline: All your favourites in one bag

IDEAS for an Advertisement 

1. Video Game

Introducing new Game Trailer coming out or previous one. Examples: Resident Evil & Star wars Battlefront

2. Restaurant Advertisement Commercial

Can be an imaginary Restaurant or a real one. Advertise what food and drink it has, where it is and the quality of it.    

Resident Evil 2 (Modern)

Resident Evil 2 (1990s)

Resident Evil 2 - There was the first Resident Evil 2 made in 1998 and the Remake version in 2019. 

Target Audience Evaluation 

Target Audience for the chosen product Resident Evil 2 it needs a mature audience by the BBFC standards which is a 15+. In America which was the game's prime focus it's an 18+. The game is aimed at young teenagers and Adults who have free time because the game takes a few days or even over 1 or 2 weeks to complete. People with full time jobs will have less time the most to play Resident Evil 2 during their free time, however people with college should have time to complete the game in a week or two. The game costs £16.99 to buy almost anywhere which is a capable budget for young people to buy at a reasonable price instead of waiting until a special occasion.