RADIO ADVERTISING
National Stations
Examples : Absolute 80s - Absolute 90s & Absolute Radio
A National Radio is a broadcasting commentary and non-stop music listening company which streams 24/7. It reports news in-between Music stops throughout the day and viewers can recommend music for the commentary hosts to play (must be ideal). The word in it "National" means it's a broadcast throughout the country at the same time live as to what time you're listening. You can listen to it on smartphone or mostly any other device, but especially in car radio.
Local Stations
BBC Berkshire
In your area on where you are, you will listen to your own local radio in your area. The word "local" means just in your area of distance of Radio. Some radio local stations will have names of the region they're called. Mostly town-city radios are the names, or in the west of the UK it's called BBC Radio Devon, BBC Somerset and BBC Radio Cornwall.
Internet/Streaming Stations/IPlayer
BBC I-player
They stream radio stations from the Internet on what device your on but for this phone (smartphone) But also you can stream it on PC/Computer/MAC. You need a good connection and WiFi router and something called HiFI to create a good quality of listening in a place on where you are, these come from Local Radio stations and Nationals depending what station network you're listening to.
Hospital/Student/Community Radio
The Hospital Broadcasting Association
THBA is a charity network which supports broadcasting Radio to over 200 hospitals in the UK, making it a National Radio. A lot more hospitals in different parts in the UK have their own Local Radio Stations. Student/School Radios are almost the same with being connected to a National Station most the time.
Difference between Non-Commerical and Commercial Radio Stations
Commercial stations depends on advertisements to make profit - companies they're involved with pay them for advertisement. So they need large audiences to spread their word, and this will create and involve more people and small up-coming companies to go to them and advertise their product. Creating and advertising both the Radio station and the people who pay to host their product, the more listeners the more the Radio can fee for people paying.
Non-Commerical has 1 big difference, They focus on College radios and community mainly. They don't use advertisements for their main process of funding to make profit and charge higher for people paying for hosting their product unlike what commercial does.
What is the main difference between TV and Radio Advertising
Radio are commentary without imagery or animation, It's not visual, and this is very eligible for Music Artists. On Radio you can only use your ears to hear what's happening on the Radio. For example fast food companies can use radio advertisements by voice you can hear to imagine what their food tastes like. Also companies mainly use radio to spread product prices are lower.
TV is for Product advertising visually, Music artists never use TV for Advertisement as it does not have the right standards/style for what they're trying to produce. Business advertising is key for TV because it shows what they're selling. It's showing the viewer what that company is trying to sell and what it looks like.
Radio Advertising Cost
It's charged at £2 per 1000 listeners, x10 it then £200 would have 100,000 listeners
Depending what time of day you're advertising towards 10am to 11pm at night, the amount of listeners will change low to high, so the cost will change.
3 Advert Commercials
Kia motors are the company that are advertising a new car model which is called the Kia Sportage in this commercial. The Kia is created by a car brand which is Kia motors.
The Kia Sportage today costs under £20,000
The Music/sound in the Advert has a modern affect which suits for the product they're selling, the music is describing that the product is new, it's different and modern.
The whole commercial is not serious nor use humour it's down to the point - showing off it's product. The car is the main focus so showing other factors will disrupt quality. The Advert music/Kia/where it's being filmed is perfect for the commercial and the atmosphere fits the vehicle.
The commercial does not have USP because loads of other Car brands showing off new commercials have a similar aesthetic on how they produce the commercial. Car companies aim for a daily modern, shine, clean etc effect with vehicles.
Commercial is 34 seconds long.
The advert is very successful because this type of car brand is very popular on the roads, you'll see a 1 type of Kia on the roads usually once or more every time you go out on the roads. The car is expensive but monthly expenses are affordable if your budget can handle it. The car's new qualities inside and outside will provide comfort; in the commercial it shows what the car outside/inside looks like therefore people will have an idea if that car suits them. So the company figured out the target audience and how to get people to buy it easily plus smartly.
The advert will be broadcasted on national radios across the country as it's available for everyone to buy + to travel as it's that type of product.
Kia Shows off its latest model in this 2011 short commercial. It gives the audience watching the affect this car makes you feel which is "I want this car" It shows off how attractive the car is on the road whereas the cameras on this commercial give insight all over the car, Inside, to the side to the sides, back, front and top. It shows a modern and futuristic effect that this car has power on the roads.
A lot of the video is used in special effects to show off the car even more. The inside of the car is computer generated because lack of realism. They used a magnifying glass effect at the glass cup part to show the full detail of the car with an extreme close up shot. At the window scene they used a disappearing effect with the car's reflection in the window - the car disappears and comes back a different colour meaning you can get the car in different colours.
Audience age range is over 20+ to 55. People who can afford a car this expensive will be majority in their 30s and over. People could include a family of 4 because it's a 4 seater. The target audience is a range guess.
An Heinz ad which is a company that makes tomato soup ketchup made this Commercial featuring Ed Sheeran because he went to the company and told them to do this ad from a real life experience he had. All of the Commercial is a commentary through Ed sheeran's voice on exactly how he's describing it. The Commercial is made to advertise their product and it's trying to say that in any environment on where you're eating or what you're eating Heinz is good for everything. The commercials 2 main focuses are Heinz and Ed Sheeran, because Ed Sheeran is a very popular person and the main part of this commercial. So the commercial will be successful as they've put 2 things in that the audience will immediately notice.
The main product they're introducing is Heinz, 1 of the most famous ketchup's in the world so likely so many people know what it is. The company who makes it is called Heinz, they make a brand of tomato ketchup. The target audience is almost every age available from toddler to senior as it's family product for everyone. The bottle costs around £1.00 from shopping on the internet.
Their is no music in the advert, the advert used a commentary in Ed Sheeran's voice, the company have advertised it to get more sales and more recognition because Sheeran is a very famous singer so loads of the audience will recognise him as a person and his voice so more people will watch the advert. Sheeran is the only main actor who's also doing the commentary, there's another waiter who speaks a few lines and people in the background for reaction. The Advert uses humour in a place that makes that humour even funnier - a fancy restaurant with someone who's out of place eating Heinz with very good food. A lot of things are out of place to make it funny,
The Commercial is 1 minute and 19 seconds long.
The thing that's out of place in the Commercial is where it's taking place which is the fancy restaurant and the people around it which is eye-catching, also to note Ed Sheeran's outfit doesn't match the suit of the restaurant.
The cinematography budget is expensive because the lighting and detail is very well done and they also used camera angles when getting different shots of when someone came into place.
In this advertisement IKEA are advertising a new Lamp product while still showing their old product by presenting it from old to new.
Ikea make the product but also they're a company which provides/makes/sells little to medium to large house objects e.g. furniture.
In the commercial the lamp was small/medium the price range must be £15.00 to £40.00. They sell a lot of products specially with different features and unique at different sizes and shapes.
The target audience (a guess from my pov) is 16+ to 99. It's a safe household object which looks easy to set up and will last a long time. Ikea have different suitable lamps for people who have different tastes, Ikea have to create different styles for everyone because it's for the customer to decide what style is going to look nice in their home/what style they want for their home. The Ikea lamp is silver with a square head, almost suitable for any house.
The music is a sad and depressing tone which the creators used on purpose for a different USP effect they thought off for their commercial. It gets the audience to feel a deep emotion for an object, which is eccentric part. They create a sad atmosphere with the commercial e.g. stormy/rainy weather, pitch black and a clever part of making the lamp feel replaced by the new model. The advert only has 1 actor who speaks at the very end for the comedic-expecting affect and a woman who replaces the lamp.
The commercial is a comedy despite the mostly sad tone it shows the audience watching. The humour at the end re-encourages the audience in a way that when you throw out a product for a better one you shouldn't worry about it.
It's a USP Ikea smartly did this well because it makes people want to get rid of older/less suitable products and make the customer/Target Audience buy their product. Ikea are advertising a new Lamp product for people's households to make them get rid of old products which were either produced by another company or Ikea itself.
The Commercial is exactly 1 minute long.
They made the new product and showed it on advert, the lamp was a small and newly made at the time so the advert must've been successful; depending on where it was advertised on commercial because Ikea can go out of stock on items if it's very popular selling. The Target audience is mostly directed for everyone, the lamp didn't have any huge difference on features it was just modern and simple made but nicely looking - suiting a lot of people's taste.
3 Radio Adverts
KFC are advertising lower prices for their chicken they're producing during a special time of year which is Halloween, they made the advert on radio Halloween themed to get the attraction of the audience listening and those lower prices.
KFC is 1 of the worlds most famous fast food restaurants, they're a company always producing different products. KFC prices are usually £4.50 or more for meal deals or over £10.00 - £15.00 for family meals.
The Target Audience is young people, teenagers and people upwards the ages of 20+ to 50. (A guess) They produce food for everyone and is affordable for everyone so therefore no budgets aren't at risk, Fast food restaurants like KFC aim at lower income people to sell their products too. It's general knowledge i know from what I've learnt in the past (last part), the target audience on age is quite easy to know because everyone has been there. KFC is a family place.
KFC in this radio advert used old Halloween music which a lot of people know because it's from childhood, the music they used are famous Halloween sounds which the audience will instantly recognise. But the voice over in the advert over hears the music to announce what KFC is benefiting, it's the USP they used in this advert as well.
The Advert is humorous because they made it Halloween themed with classical music and the words the Voice over said in the Advert. This is successful because it suits KFC as an all environment for everyone.
The Radio Advert is 1 minute long. It would be broadcast on National Radio Stations across the country as KFC is present all around the UK because it's a large and very popular place.
A musical production advertising a new song piece that came out called "The Room where it happens" created by Lin-Manuel Miranda.
The music covers are free when they come out, there was a concert in New York for £200 when the song was first released but now they're added to SoundCloud, Spotify and YouTube which they're most popular on being listened to by audiences. The target audience are for people aged 10+ (found the age from google) It's directed at people who like music which are differently made and turned into musicals as music agenda has all different target audiences for people with different tastes.
The Advert radio is professionally made and is covered by a voice over and a peak of what the actual cover/song is going to be when it comes out (the advert was made before the song was released) The music is inspirational with an exciting tone with 0 changing tones. The commercial has 3 singers/actors in it synced to make the music timed and neatly prepared to sound good.
The Advert is successful because it has some brilliance towards getting people to know what happens next, it shows them to get ready for the song which is going to come out and welcome new people who have an interest in musicals. The music goes well for hyping up the audience. The USP is that musicals like Hamilton are different when on the radio but they're very nicely made in preparation to extract viewers listening comparing to other musical artists or songs on the radio - The radio station will be national or could have individual national radio's like 'Heart' or 'Gold', The song is making itself unique from other music playing.
The Product they're selling here is Pringles (the taste of the Pringles flavour in the Radio advert wasn't shown) The person who created Pringles was Alexander Liepa. Pringles cost from 1 can of Pringles £2.50 for a whole pack of Pringles £17.00. The Target audience for Pringles in the advert and the product itself is Kids, Teenagers, Young Adults and Adults. They're mostly targeting a younger audience by the Radio adverts choice of music and Voice over theme by watching the Radio advert. The Radio advert starts off with a voice-over with a few words immediately getting to the point of what they're selling, then the advert starts a theme of music from the 2010s and implemented sound overs. There's only 1 actor in the Radio commercial.
The Advert uses humour throughout the whole sort 25 seconds it has. The advert would be successful because the Radio commercial fits the Pringles theme itself. Lots of sound effects and a humorous tune to make people wanna buy their product. The Advert doesn't use any special USP ordinary, just a motive of getting straight to the point of what they're selling to get people to instantly recognise it, Pringles are a popular product. The advert is successful because of the humour it has and the unexpected but also humorous sound affects and its song choices, in the advert you can hear/know that the Pringles are good because they've already been eaten, convincing the audience to buy them because they're delicious
The advert would be broadcasted on National Radio stations because Pringles can be brought anywhere in a lot of superstores.